{"id":2712,"date":"2022-04-12T12:08:03","date_gmt":"2022-04-12T16:08:03","guid":{"rendered":"https:\/\/linguix.com\/blog\/?p=2712"},"modified":"2022-06-17T19:39:11","modified_gmt":"2022-06-17T23:39:11","slug":"how-grammar-mistakes-affect-email-communication-a-new-survey","status":"publish","type":"post","link":"https:\/\/linguix.com\/blog\/how-grammar-mistakes-affect-email-communication-a-new-survey\/","title":{"rendered":"How Grammar Mistakes Affect Email Communication: a New Survey"},"content":{"rendered":"\n

On average, sales professionals send<\/a> 36.2 emails per day and spend<\/a> 31% of their working time writing them, which means they have only a few minutes to compose a message. No wonder that, due to such time limitations, many employees would just send emails \u201cas is,\u201d without any revision or re-reading. <\/p>\n\n\n\n

As a result, typos or grammar mistakes often go unnoticed. And this problem has seemingly become a daunting one in corporate communications\u2014there\u2019re even lists<\/a> of commonly misspelled words. <\/p>\n\n\n\n

But the main question is: do typos in correspondence really affect your business?  <\/p>\n\n\n\n

According to Linguix\u2019s fresh research, the answer is: yes, they do. Read on to learn how exactly and what you can do to minimize the negative effects.<\/p><\/p>\n\n\n\n

Methodology<\/h2>\n\n\n\n

We have conducted a survey among 50,000 subscribers of our email newsletter. The respondents mostly hold sales, marketing, IT, and management positions. <\/p>\n\n\n\n

In our survey, we asked a number of questions concerning people\u2019s reactions to grammar mistakes and typos in the email subject line as well as in its main text, and whether they would like to continue doing business with a person who makes such mistakes.<\/p>\n\n\n\n

Key takeaways<\/h2>\n\n\n\n

First, we wanted to figure out how mistakes or typos in the subject line affect the email open rate. It turned out that most respondents (75.4%) will still open such an email. However, a significant part (24.6%) consider an erroneous title a sound reason not to read the email. <\/p>\n\n\n\n

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Then, we asked the respondents if they usually reply to emails containing grammar mistakes and\/or typos. The majority (73.7%) said they do, but there was also a large portion of those who don\u2019t (26.3%.) This means each time your employee sends a message with grammar mistakes, almost a quarter of potential leads are cut off straight away. Quite a bit!<\/p><\/p>\n\n\n\n

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Another important question we posed was whether our subscribers would even do business with a person who sends them emails with grammar mistakes. And while 46.6% of the respondents didn\u2019t consider this to be a problem, the majority of 53.4% were negative about the possibility of further cooperation. <\/p>\n\n\n\n

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Quick tips<\/h2>\n\n\n\n

As we can see, the issue of grammar mistakes in email correspondence is serious enough to hamper your business development. What can be done to improve the situation?<\/p>\n\n\n\n