{"id":188,"date":"2018-08-01T15:45:14","date_gmt":"2018-08-01T20:45:14","guid":{"rendered":"https:\/\/linguix.com\/blog\/?p=188"},"modified":"2019-03-25T07:56:01","modified_gmt":"2019-03-25T11:56:01","slug":"how-long-should-your-content-be","status":"publish","type":"post","link":"https:\/\/linguix.com\/blog\/how-long-should-your-content-be\/","title":{"rendered":"How Long Should Your Content Be"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We decided to thoroughly study preferences among readers of well-known media outlets that cover Tech and Startups topics. Collected data should help companies dealing with content marketing in planning their business activity. <\/span><\/p>\n<h1>Our math<\/h1>\n<p><span style=\"font-weight: 400;\">We looked into 500 articles published by the following resources:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/techcrunch.com\/\"><span style=\"font-weight: 400;\">TechCrunch<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 high-profile tech blog on technology and start-ups;<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/venturebeat.com\/\"><span style=\"font-weight: 400;\">VentureBeat<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 one of the most noticeable English-speaking resources on start-ups; <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/thenextweb.com\/\"><span style=\"font-weight: 400;\">The Next Web<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 a well-known European media-holding which team works on a web resource dedicated to a wide range of topics, including IT and technology;<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.zdnet.com\/\"><span style=\"font-weight: 400;\">ZDNet<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 a forum which publishes some serious news on IT industry from journalists and independent bloggers, and who also publish overviews and analytics within the industry;<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.techinasia.com\/\"><span style=\"font-weight: 400;\">Tech in Asia<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 an IT-related project focused on the Asian regions.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We analyzed 100 articles per resource &#8211; these were not just news updates, but editorials or dedicated entries of independent representatives of different companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Famous publications have almost stopped the practice of using open view counters. This is why the popularity of the material was determined via data of social media likes and \u201cshares\u201d (here included Facebook, Twitter, LinkedIn and Google+). The number of resources represented by \u201csocial\u201d buttons of specific resources can differ, but the four above mentioned services always remain. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Important footnote: some research shows that it is common thing to share articles within social networks without actually reading them. Most well-known entry upon this topic &#8211; a <\/span><a href=\"http:\/\/www.slate.com\/articles\/technology\/technology\/2013\/06\/how_people_read_online_why_you_won_t_finish_this_article.html\"><span style=\"font-weight: 400;\">text<\/span><\/a><span style=\"font-weight: 400;\"> by Slate published back in 2013. Media analytics resource Upworthy also has data proving that users who have read 25% of the word count, are more likely to \u201cshare\u201d the piece, than those who did not read the text. Or, those who stayed on the web page for a longer period of time, and then that indicator goes up again. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, social network \u201cshares\u201d cannot represent a universal way of measuring readers\u2019 engagement, but they allow us to compose a particular opinion on the involvement of the audience regarding the content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, given the the resources in question do not represent other instruments to measure popularity, we used what was at our disposal. <\/span><\/p>\n<h1>Stats: readers&#8217; preferences<\/h1>\n<p><span style=\"font-weight: 400;\">We broke down our analysis into several lines &#8211; technology and startups topics, more specialized \u201canalytical\u201d materials and a topic connected to reading English-speaking materials by users from Asia.<\/span><\/p>\n<h3>TECH AND STARTUPS: TECHCRUNCH, VENTUREBEAT, THE NEXT WEB<\/h3>\n<p><span style=\"font-weight: 400;\">Readers\u2019 preferences can vary within the topic of tech and startups. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, TechCrunch visitors prefer medium-length articles of 5 000 to 10 000 words. That said, longer articles attract some interest as well: if we put together data from \u201c10k to 15k word count\u201d and \u201c15k symbols and above\u201d, the result would be roughly the same as the popularity of short articles (up to 5k symbols):<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-191\" src=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2018\/08\/techcrunch.gif\" alt=\"\" width=\"787\" height=\"373\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Different length articles popularity on TechCrunch<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Speaking of Social Networks, the situation is different from publication to publication. TechCrunch readers prefer Facebook, then comes Twitter. Although LinkedIn is used quite actively &#8211; this social network has a little less than third of reposts: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189\" src=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2018\/08\/social_networks.png\" alt=\"\" width=\"534\" height=\"356\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">TechCrunch articles partition by social networks<\/span><\/i><\/p>\n<p>\u00a0<\/p><\/p>\n<p><span style=\"font-weight: 400;\">VentureBeat readers in turn love \u201cminor forms\u201d and actively read short pieces of up to 5k symbols. Mid-length texts and Long-reads are less favored here:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194\" src=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2018\/08\/VentureBeat.gif\" alt=\"\" width=\"787\" height=\"373\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">The popularity of different length articles on VentureBeat<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Readers tend to repost more frequently on Facebook, followed by Twitter. LinkedIn, even though it gets a third place, yields seriously: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-195\" src=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2018\/08\/VentureBeat_social.gif\" alt=\"\" width=\"576\" height=\"372\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">VentureBeat articles allocation within social networks<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The Next Web readers also prefer short articles which are up to 5k symbols, though their attention still may be attracted by medium length article. Long-reads, however, are quite unpopular: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-193\" src=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2018\/08\/The-Next-Web.gif\" alt=\"\" width=\"795\" height=\"381\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Different length articles popularity on The Next Web<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Social networks preferences in here do differ from other resources related to startup and tech topics: the public reading the The Next Web strongly prefers Twitter. Facebook merely gets a second place in popularity:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-192\" src=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2018\/08\/The-Next-Web-social.gif\" alt=\"\" width=\"592\" height=\"402\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">The Next Web articles repost allocation by social networks<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<h3>ANALYTICS, REVIEWS AND \u201cSERIOUS\u201d TECHNOLOGY: ZDNET<\/h3>\n<p><span style=\"font-weight: 400;\">ZDnet.com has all the reputation of a serious outlet publishing only specialized material. This audience is formed not only by tech fans, but also by C-level IT managers.<\/span><\/p><\/p>\n<p><span style=\"font-weight: 400;\">Taking that into account, we were expecting to see favor towards long-reads, however it appears that readers\u2019 preferences do not differ much from what startup fans like: short texts win with a huge advantage:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-196\" src=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2018\/08\/ZDNet.gif\" alt=\"\" width=\"789\" height=\"375\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Pieces of different length performance on ZDNet<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">In terms of choosing a social network for sharing the content, the preferences are divided almost in half between Twitter and Facebook with a slight lead of the former: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-197\" src=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2018\/08\/ZDNet_social.png\" alt=\"\" width=\"564\" height=\"380\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">The ZDNet articles repost allocation by social networks<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<h3>ENGLISH-LANGUAGE PUBLICATIONS IN ASIA: TECH IN ASIA<\/h3>\n<p><span style=\"font-weight: 400;\">Those readers, who consume English-written content while staying in Asia, have got predilections which make them differ from the West. According to Similarweb, the majority of readers visit the Tech In Asia web page from Indonesia, India, and Singapore. These readers tend to fancy mid-length texts: \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190\" src=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2018\/08\/Tech-In-Asia.gif\" alt=\"\" width=\"787\" height=\"401\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">The popularity of different length articles on Tech In Asia<\/span><\/i><\/p>\n<h1>What is in it for marketers<\/h1>\n<p><span style=\"font-weight: 400;\">Here are several recommendations for content marketers based on our stats:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Readers do not like long reads on tech and startups \u2014 you should be brief enough not to loose reader&#8217;s attention. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asia-based English readers prefer medium-length pieces to short ones. People from those regions do not pay much attention to long reads, however, super short pieces are not their choice either. While dealing with this audience it is better to prepare interesting and well composed pieces of medium length.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is no need to artificially make the text shorter. Our survey shows that almost every article which fits the mid-length category finds its reader, though such pieces may give way to short texts in terms of readership.<\/span><\/li>\n<li style=\"font-weight: 400;\">One should not underestimate LinkedIn. Our social media analysis shows that this network is a great source of traffic as\u00a0<span>readers of different media tend to share there content they like.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Use\u00a0<\/strong><a href=\"https:\/\/linguix.com\/premium\"><strong>Linguix.com Premium<\/strong><\/a><strong> to receive advanced grammar (including tense issues!), spelling, and style checks, access content template library, and get your writing fixed everywhere on the web!\ufeff<\/strong><\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We decided to thoroughly study preferences among readers of well-known media outlets that cover Tech and Startups topics. Collected data should help companies dealing with content marketing in planning their business activity. Our math We looked into 500 articles published by the following resources: TechCrunch \u2014 high-profile tech blog on technology and start-ups; VentureBeat \u2014 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[55,19,59,58,12],"class_list":["post-188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing","tag-blog","tag-content-marketing","tag-long-reads","tag-text-length","tag-writing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Long Should Your Content Be - Linguix Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linguix.com\/blog\/how-long-should-your-content-be\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Long Should Your Content Be\" \/>\n<meta property=\"og:description\" content=\"We decided to thoroughly study preferences among readers of well-known media outlets that cover Tech and Startups topics. 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